Korean cosmetic brands often bring in popular idols as models to help them promote their products to customers.
Although idols from many different companies have endorsed different brands, netizens are claiming that every cosmetic brand in Korea has had SM Entertainment artists as models. In fact, a post on Pann has compiled a long and impressive list of brands and SM artists who have modeled for them in the past.
MISSHA – BoA, TVXQ
Banila Co. – Jessica
Mamonde – Yuri, Siwon
The Face Shop – Seohyun
Etude House – Go Ara, SHINee, Sulli, Krystal
PKN – Tiffany, Victoria
Llang – Sooyoung
SK-II – Lee Yeon Hee, Sulli
Tony Moly – Super Junior M, Victoria
Nature Republic – Taeyeon, EXO
Innisfree – Yoona
The Saem – SHINee, Red Velvet
IOPE – Lee Yeon Hee
J.Estina – Jessica
Biotherm – Yuri, Sooyoung, Tiffany
Clean and Clear – Seohyun
Dior Snow – Jessica, Yuri, Tiffany, Hyoyeon, Sunny, Sooyoung
A Solution – Taeyeon, Tiffany
Scinic – Lee Yeon Hee
Lirikos – Go Ara
Koreaboo has collected reactions from Netizens who commented on the original article from our Korean source. The below comments are the most popular comments at the time of this article being published.
[+ 165, – 2] EXO did The Faceshop and Sulli and SHINee modeled for cosmetics too
[+ 131, – 3] Yoona modeled for Innisfree for almost 7 years… daebak
[+ 127, – 19] SM has many actor face idols and they don’t really do sexy concepts so their pure image fits well with cosmetics.