Abyss Company has released a statement regarding Sunmi and their recent announcement of her fanclub NFTs.
Recently, Sunmi and Abyss Company announced their recent venture, a “Sunmiya Club” NFT. A lot of companies, such as HYBE Labels, SM Entertainment, and YG Entertainment, have lately been venturing into investing in NFTs and are meeting with backlash from fans due to many reasons; those including the devastating environmental impact that NFTs have, how they can cause rampant art theft, and how they also can be used as money laundering tools.
K-Pop fans are especially worried about people investing in this form of cryptocurrency, as most NFTs will be in the form of photocards, opening up opportunities for young fans to ignorantly purchase and invest in them.
🌓 IN THE CONTEXT OF KPOP
NFTs have been and will commonly appear in the form of photocards, and the purchase of them will likely entail benefits like fansign entries to entice fans.
They have also been released in kpop leveraging FOMO to make fans purchase in ignorance.
— lo ☻︎ oddinary (@seolarjupiter) February 18, 2022
So when Abyss Company announced that they would be issuing NFTs for Sunmi’s fanclub, fans were understandably upset, and took to social media to protest against them.
Please dont do NFTs, its bad for the environment AND is very damaging to the art community 😞😞 sunmi i love u so much but please dont do this im so sad ):
— lou (@indolentyoongi) February 22, 2022
I love and support you always but I do hope you realize that the people buying these are mostly people already bought in to crypto and NFTs who only want your project to help make them a quick buck at the expense of your actual fans, who mostly do not want to buy crypto or NFTs
— 🍑 Katie | Experienced Boatman (@sunmi_is_art) February 22, 2022
Following their protests, Abyss Company released a statement saying that the project was created to “allow Sunmi’s music and characters to exist in a more diverse space, to remember and not forget the love and enthusiastic support from our fans and our artist who have built a unique character throughout her career”.
They explained that they are “preparing a mid to long-term plan” for her fans through these NFTs, and apologize for not announcing it sooner, and for any confusion regarding the matter.
'선미야 클럽' NFT 관련 안내 pic.twitter.com/IkBhr0imNZ
— 선미 SUNMI (@official_sunmi_) February 28, 2022
Sunmi also posted on Weverse, explaining her decision to release NFTs for her fans.
sunmi posted this on weverse OVER NFTS???? STOP SUPPORTING SUNMI NOW pic.twitter.com/lhAAdXifd0
— mal (@bundIino) February 26, 2022
Even with the release of this statement, however, fans are still upset at the company, because it does not address any of their concerns, and are hoping for a better statement from them in the future.
just a bunch of lies, NFTs are NOT needed to further support an artist. Sunmi already has a lot of fans who genuinely enjoy her music and personality. NOBODY asked or wanted this, Abyss is just being greedy https://t.co/cZKi4T6iBt
— Quarantine Lil💖(SAINTS ROW ERA) BLM ✊🏿 (@lil_drawsart) February 28, 2022
Abyss posting some bs statement when the concern is that none of the sunmi fans care or will buy fucking nfts and that they are terrible for environment 😭 Fuck them tooooo
— viviz fans kwangya (@IV3_OFFICIAL) February 28, 2022
We asked you to stop making NFTs, not to do more with them
I love Sunmi but this is so upsetting and disappointing. Abyss you’ve clearly seen the backlash or this would not be an official notice. This is just telling us you don’t actually care what we think. https://t.co/DJflHXxOWG
— 💝 (@dreamyradish) February 28, 2022