Agency KEYEAST (Key East Entertainment) will be launching a new mobile game in the Chinese market starring popular Hallyu actor Kim Soo Hyun as the main lead.
The game will be developed by the Chinese company Chukong Technologies, who are well known for developing the popular game “Fishing Joy” which has since already acquired over one billion in downloads, revealed KEYEAST on June 8th.
Furthermore, Chukong Technologies is also the developer of game engine Cocos2dx-x, which is used by over 70% of the Chinese mobile game market.
The upcoming mobile game featuring Kim Soo Hyun is a joint investment between both companies, and will be based around the content provided by the Korean agency. Players will provide and take care of Kim Soo Hyun in this casual mobile game, with products related to the character planned to be manufactured and sold in real life.
In addition, the promotions for the mobile game will be done online via Panda Korea (PandaKorea.com) and is expected to be launched by the end of 2015.
Source: TV Report