Recently, BTS held a fanmeeting online on August 9, 2021. The fanmeeting was limited to those with ARMY memberships and held via V LIVE. During the fanmeeting, a pair of pajamas worn by Jungkook in particular made a splash and instantly sold out.
The brand, 5252 by O!Oi was said to have thanked ARMYs and Jungkook on social media for showing interest in the brand. The pajamas, although priced at $132 USD, was cleared soon after the fanmeeting.
Not only that, the beanbags and cushions that appeared on the stream were from a local brand called Yogibo. After the live, it is said that there have been many questions asking about their products and they are actively trying to create a separate customer service chat to cater to the interest.
It seems like BTS has done it yet again! It is amazing how they are continuing to use their influence to help local brands.