SM Entertainment revealed that EXO’s Kai would be holding a virtual showcase to celebrate Hyundai’s all-new Tucson through a Beyond DRIVE performance!
This will be Hyundai Motor’s first virtual showcase in collaboration with SM Entertainment. Kai will play the role of Kim Duseon in the virtual performance.
TUCSON Beyond DRIVE is about an ordinary office worker who still lives with his childhood dream deep in his heart. One day he unexpectedly comes across the all-new TUCSON and ends up having these out-of-this-world experiences. This show will be full of music, spectacular performances, AR, and much more.
✨Follow your hidden light✨ #KAI Beyond DRIVE performance
— EXO (@weareoneEXO) October 24, 2020
A Hyundai marketer also gave some back-story to for the virtual showcase through their Instagram.
Finally the teaser has been released. We planned for this for almost three months so I really hope it will be a success. Kai even spent three days filming for this (he was so nice throughout the whole time filming that I became a fan afterwards). I hope that many people see this besides the fans for the November 1 showcase so we can reach 10M views.
— Kijong Lee
It will air live on November 1 at 10 KST/8 AM EST/5AM KST through the HyundaiWorldwide YouTube channel.
Watch the official trailer below!