Mobile titan Netmarble has become the second largest shareholder for BTS‘s agency, Big Hit Entertainment, after investing ₩201.4 billion KRW ($190 million) in exchange for a 25.71% stake in the company.
This partnership is expected to increase business synergies between the companies and is linked to their first BTS mobile project, BTS World.
In February, Netmarble chairman Bang Jun Hyuk announced plans to release BTS World, a mobile game featuring BTS pictures, videos, and songs that will allow players to train and manage the idol group.
“Big Hit Entertainment is a fast-growing entertainment company and is collaborating with Netmarble in the game business. We expect this investment to expand synergies between Netmarble and Big Hit Entertainment” — Netmarble
“We are delighted that a globally successful game company like Netmarble is becoming one of the major shareholders of Big Hit Entertainment. We are confident that we will receive many supports from Netmarble who have both the financial and strategic business capabilities, based on which we will become a more stable company.” — Big Hit Entertainment