SM Entertainment and JYP Entertainment have teamed up to launch a brand new company geared towards running their Beyond LIVE concert series.
According to the press release, SM Entertainment and JYP Entertainment will establish the new company Beyond LIVE Corporation (BLC), a professional company for the world’s first online-only concert series.
Our two companies representing K-Pop will jointly lead the growth of the online concert branding.
— JYP Entertainment
BLC will be a company that plans and operates the Beyond LIVE concert series, and combine JYP Entertainment’s global network and creativity with SM Entertainment’s content production capabilities and Naver‘s technology. With this combination, it is predicted that Beyond LIVE will grow into an online concert brand by strengthening its global business development.
The Beyond LIVE concert series debuted in April and has been praised for its use of technology, such as augmented reality (AR) and new cultural technology.
Fans were curious whether something was up between JYP Entertainment and SM Entertainment, especially after it was announced that TWICE would be holding a Beyond LIVE concert on August 9.