Everything began with one fateful online broadcast on November 26, 2021. SEVENTEEN‘s Jeonghan and Seungkwan decided to broadcast themselves having a meal together, and while doing so, Jeonghan invented the now-infamous phrase “shingi banggi bboong bboong banggi” and asked CARATs to make it popular.
After such a request from Jeonghan, CARATs had no choice but to grant his wishes, and the phrase began popping up in other idols’ broadcasts and spreading like wildfire. The words reached the live chats of groups like MONSTA X.
MONSTA X’s I.M reading a fan’s username, who used the phrase Jeonghan made up (신기방기 뿡뿡방귀) that’s been trending lately 😂
👤: “Shingi-bangi bboong bboong bangi”? Your nickname is interesting~
— 새벽 🍒 (@dawncheol) November 30, 2021
Yves of LOONA also mentioned the iconic phrase.
no please someone commented jeonghan’s catchphrase during yves’ vlive and she was confused 😭
🦢: 신기방기 뿡뿡방기 (shingi-bangi bboongbboong-bangi)? whats that? pic.twitter.com/DQr3X83LHS
— 🍀🧸 (slow) (@jeonghaseul) December 27, 2021
Even 3 members of labelmates NU’EST wound up uttering the phrase!
jeonghan’s “shingi bangi” phrase featuring nuest’s baekho and jonghyun ♡♡
— 지 🐢 (@leeseokminized_) January 12, 2022
jeonghan’s “shingi banggi bboong bboong banggi (신기방기 뿡뿡방기)” reached NU’EST’s Minhyun.
so… the 3 nu’est members (JR, Baekho & Minhyun) are the victims of 신방뿡방. Now we wait Aron & Ren reading jeonghan’s 신방뿡방 🤭🤭pic.twitter.com/4TZls79QXr
— TAERIRAHMAWATI (THE REAL ONE) (@BooNon_98) February 8, 2022
Of course, the trend hasn’t faded from the K-Pop scene just yet. ASTRO‘s Cha Eunwoo also recently learned that it was Jeonghan’s handiwork.
— ris ✶ 빈혁 🦠👻 (@binanamilk) February 2, 2022
Both Nayeon and Jeongyeon of TWICE have fallen prey to the trend as well, though only Jeongyeon seems to know about its origins.
Jeongyeon learning that the “shingi banggi bboong bboong banggi” phrase is something SVT Jeonghan made🤣 She was trying so hard to get it right too😭😭😭😭 pic.twitter.com/Pjzoalr3dm
— JeongyeonUnion | SLOW (@JeongyeonUnion) February 7, 2022
jeonghan’s shingi bangi bboong bboong bangi trend aint over~ today it’s twice nayeon 😆
— hana ❀ (@min9yu_tttop) February 4, 2022
Most recently, Chungha (also known as CHUNG HA) found herself uttering the nonsense verbiage in her birthday broadcast.
chungha doing jeonghan’s famous phrase 신기방기 뿡뿡방기 in her bday live today was absolutely something pic.twitter.com/LUEQ29Bgzb
— haya birth 🎂 (@chunghazi) February 8, 2022
The idols mentioned in this article are far from the only ones to succumb to this trend. Clearly “shingi banggi bboong bboong banggi” isn’t going anywhere any time soon. The only question is to whom it will spread next.